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BROADCASTERS AND CONTENT OWNERS REACHING FOR THE CLOUDS

The world is changing. One blink of an eye and the technologies we thought we knew have changed. As a channel or content owner, we face new and unexplored opportunities to monetize our content in various innovative ways. Just recently, expert analysts in our industry said that Linear TV is dead, or at least was nearing its end of life. Despite that, linear TV is making its way back through FAST channels. Some traditional platforms appear to decline as their subscriber base falls while new platforms emerge. One of the biggest keys to these changes is the evolution of the internet. It used to be the case that the internet was perceived as only a semi-professional solution, not entirely trusted, and considered with skepticism. Today’s improved security and near-ubiquitous reach render the internet much more reliable, offering affordable solutions on the cloud. Delivering content over the internet has become a “no brainer” for broadcasters and has dramatically changed the economics of contribution and distribution of content around the world. This trend continues to evolve, making cloud services look very attractive to new entrants of the broadcast market. This makes many big and established players to scratch their heads and consider how they should behave, compete, and exploit their brands in this newly changed environment. Traditional networks and channels find themselves surrounded by vast numbers of different systems that they have adopted along the way to answer different needs at different times, most of them require lots of equipment (processing) and support (specific knowledge that becomes obsolete) and the result is little flexibility in operations, expensive equipment and, most importantly a lack of capability to react quickly and provide rapid responses to market requirements and demands. And the result? A slow death for some in a new world of broadcast. It is time to rethink and adapt to the required changes this new world is offering so that you can continue to do what you know best but in the most appropriate and advanced way in the new environment. In other words, it is time to go CLOUD! Moving to the cloud creates efficiencies and allows content owners to be a lot faster to market. Cloud solutions are simpler to use due to the holistic view of processes that are designed to support the needs of broadcasters in one place offering a standardized approach. The cloud makes economic sense. Removing the need for Hardware, reducing operational and human resources, as well as the knowledge required to support old and non-efficient systems, will most likely save more than a few dollars. Also, using the cloud allows you to scale and innovate with machine learning services and analytics, build, test, and launch quickly, then adapt, grow, and improve without the burden of capacity planning. The beauty of it is that it can all be done from anywhere in the world. Yes, there is a learning curve, but if you choose the right partner, your life can be much easier. “Delivering content over the internet has become a “no brainer” for broadcasters and has dramatically changed the economics of contribution and distribution of content around the world.”  iKO Media Group provides cloud services to meet the needs of all Broadcasters and content owners by creating a channel(s) for any platform and size from OTT, and FAST versions to DTH platforms and all with simple-to-use systems. We offer Broadcast Management System (BMS) fully integrated with playout allowing broadcasters complete management of their revenue streams of commercial channels and much more scalable and robust playlist management. IT’S TIME TO GO CLOUD! In addition, we offer channels new monetization streams for FAST and OTT with a unique commercial opportunity. Come with us to the future of broadcasting using the most advanced solutions over the cloud.

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RADIO VISION – SOMETIMES THE OLD IDEAS ARE THE BEST!

t was the start of pirate radio in 1964, broadcast into the UK from ships anchored in international waters that first engaged my teenage enthusiasm for a career in broadcast and related technology. I was mesmerized by the apparent freedoms the deejays had to entertain and the breadth of music they played. And while governments and established broadcasters fought hard to either ignore or control the demand that offshore radio satisfied, the impact and huge popularity of the stations eventually led to the introduction of the kind of commercial, music-led, and talk stations that we all now take for granted. One of those, a phone-in-led talk formatted radio station, has just launched its own satellite TV channel. It’s essentially a video simulcast of the regular radio output with fixed cameras in the radio studio and some high profile made first for TV shows that are also carried by the radio feed. But while this format is new in its market, radio with pictures or video has been around for many, many years. Radio Vision, as it was known at the time, has been used extensively across the world as an educational tool back in the late 1950s and 60s. Schools’ radio broadcasts were recorded by teaching staff and then played out in the classroom to an accompanying film strip that had been previously delivered and which was projected onto the classroom screen or wall. The audio contained sound cues for the teacher to change slides and thus became the audio track for a slide show. The classroom became a cinema. Magic! And audio with video has proved a successful point of sale format in retail environments. Radio broadcasters have long experimented with ways to visualize radio. While breakfast TV has been a staple of the broadcasting sector in the United States for many years (early local station programs in Philadelphia and elsewhere preceded the arrival of NBC’s networked Today in January 1952 – and it’s still on the air!) other countries with a less developed TV infrastructure and where radio was pre-eminent at breakfast time (and in many markets still is) looked for ways to bring established, popular radio programs to TV screens. This was the early 1980s – long before the digital choices we have today existed and a good ten years before Tim Berners-Lee developed the World Wide Web – and put fixed and sometimes remotely controlled TV cameras into the studios of established radio shows. Sound familiar? In many countries radio is still king within a mixed broadcast ecosystem (for example, it reaches 92% of all Americans aged 18+ every week – that’s 240 million listeners – compared with TV’s 87%) and there are many excellent examples of successful Radio Vision on the air today. They maintain the credibility and broadcast values of the radio format but are brought to the screen as a separate TV channel at the same time. And with digital technology it’s an economical and effective way of promoting listening, audience reach, market share and viewing. iKO Media Group offers an innovative, ready-to-go solution for clients wishing to bring their radio services to TV screens as OTT or streamed video channels and distribute them to international audiences. If you’d like to discuss how then please contact us – we have a radio vision for you! “  I was mesmerized by the apparent freedoms the deejays had to entertain and the breadth of music they played.” Turn your RADIO UP! Explore the impact of video integration in radio broadcasting, drawing inspiration from NPR, BBC Radio.

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THE FUTURE OF TV: HOW OTT IS REVOLUTIONIZING THE BROADCASTING INDUSTRY

This article provides an overview of the benefits, opportunities, and challenges presented by the OTT market, and examines the importance of delivering a high-quality user experience in this rapidly-evolving landscape. If you are part of our broadcasting industry, and probably also if you are not, you must have heard the term OTT all around you – and for a good reason. The television industry is currently undergoing a significant transformation with the rise of OTT streaming services, which allow for the broadcasting of both linear channels (including live feed) and video-on-demand (VOD) content. This shift has created a new market full of opportunities for content creators and distributors alike. For content owners, OTT offers a new way to engage with viewers, collect analytics, and monetize content. For distributors, it presents an opportunity to expand their reach through new market segments and also compete with traditional broadcast networks. This article will explore some of the key benefits and challenges of the OTT market. First of all, we should understand that OTT services are divided by the various models through which we can monetize the content. The basic models are subscription-based (SVOD), transaction-based (TVOD), and advertising-based (AVOD). It is important to note that several OTT services adopt hybrid models that combine AVOD, SVOD, and TVOD models to capitalize on the advantages of each model, providing viewers with a unique experience and generating a mix of predictable and variable revenue streams (for example YouTube free account which includes ads and works as AVOD, until a user decide to pay the subscription and remove the ads, hence changing to SVOD). On the viewers’ side, the most significant advantage of OTT is the convenience it offers to the viewers for content consumption. OTT streaming services allow viewers to watch their favorite shows and movies on any device (smart TVs, smartphones, tablets, laptops, gaming consoles, etc.), anywhere and anytime they choose. The OTT (Over-The-Top) video market has seen a steady increase in users, with advanced features such as watch lists, AI recommendations, and offline viewing contributing to its growth. As of 2022, there were 3.26 billion OTT users, projected to rise to 3.51 billion in 2023 and 4.22 billion by 2027. User penetration is expected to grow from 45.7% in 2023 to 53.0% by 2027. Additionally, the average revenue per user (ARPU) is estimated at US$90.14 in 2023. The OTT video market’s revenue is forecasted to reach US$316.10 billion in 2023, with US$205.10 billion from advertising, and increase to US$462.90 billion by 2027. This growth represents a Compound Annual Growth Rate (CAGR) of 10.01% from 2023 to 2027, highlighting the significant potential of the OTT market. Moving to the content owners and distributors, there are several advantages to operating an OTT platform, the major ones are: 2. Global reach: An OTT platform allows the content owner to reach viewers anywhere in the world, allowing content owners to expand their reach beyond traditional cable and satellite distribution. All that the end user requires is a smart device and an internet connection, this makes it easier to tap into international markets and expand your viewer base. 3. Engagement and direct relationship with viewers: OTT platforms offer a direct relationship between the service and its viewers. This means that the platform can gather data on viewers and use it to tailor content, personalize recommendations, and create targeted advertising. Moreover, technological developments today constantly create new ways for the platform to engage with its audience, including content ratings, interactive movies, in-app merchandise marketplace, comments, on-screen surveys, games, and much more. 4. Flexibility and control: OTT platforms provide content owners with greater control over their content, scheduling, and marketing, compared to traditional TV networks. This level of control enables them to experiment with various business models, content strategies, and marketing tactics, resulting in greater flexibility to adapt to the changing industry landscape. OTT platforms can easily test new ideas and features and make quick adjustments based on audience feedback. This flexibility allows for a more dynamic approach to content distribution, which can lead to more significant audience engagement and growth. Additionally, unlike a traditional TV channel, operating OTT platforms provide the ability to continually manage previous content by deciding which content will be available when it will be available, and for how long, as well as enabling the promotion of specific content at will and publishing promos of new content in advance. 5. Cost-effective: Compared to launching a traditional TV network or cable channel, creating an OTT platform can be a much more cost-effective option. Today there are many service providers and developers worldwide which offer various solutions and turnkey products, at a wide range of prices, which will allow every content owner to manage their own OTT platform or include their content in an existing platform. Therefore, the costs associated with setting up and maintaining an OTT platform are typically lower than those associated with traditional broadcasting. Furthermore, OTT platforms provide economical solutions for viewers as well. With a wide range of content available at their fingertips, viewers can access it without having to pay for expensive cable or satellite subscriptions. This affordability makes OTT platforms an attractive option for content creators looking to reach a wider audience while keeping costs in check and for viewers looking for high-quality content without breaking the bank. 6. Data and analytics: OTT platforms provide content owners with access to data, analytics, and valuable insights into their audience, including viewing habits and demographics, which can be used to inform future content production and distribution decisions and develop targeted marketing strategies. By analyzing user data, content owners can gain a deeper understanding of which types of content are most popular with their audience, what times of day viewers are tuning in, and how long they are staying engaged. These data-driven decisions can optimize content and create a more personalized viewing experience for the audience. With the ability to access and analyze data, content owners have a unique advantage in the highly competitive OTT market. For example, while traditional TV networks would produce a pilot episode and use rating data to determine the next steps of such shows (which might result in the cancellation of great shows before they had a chance to find their audience), OTT streaming services can in a much shorter time, gather data and use it to determine whether or not to produce more episodes, and even at what day and time it should be aired. The OTT (Over-The-Top) market, while offering benefits, also poses significant challenges for content owners and distributors. The primary issue is the increasing number of OTT services, leading to market fragmentation and heightened competition. This scenario requires content providers to deliver unique, high-quality content as viewers become more selective. Moreover, a high-quality user experience is crucial for the success of OTT platforms, encompassing ease of use, fast streaming, and access to premium content. Content owners and distributors also need to invest in technology and infrastructure to ensure a seamless experience. Additionally, they face the complexity of navigating diverse licensing agreements and intellectual property laws across different countries. These challenges necessitate adaptability and a proactive approach from content owners and distributors in the OTT market. “As legal counsel, for me, it is always exciting to collaborate with your client (or in this case here in iKOMG) on various projects, explore a new field, and learn about new developments and technologies. As an example, the booming market of over-the-top (OTT) streaming services presents an exciting opportunity to engage in a growing industry full of potential for innovation and expansion.”ROEI LAVY What does the future of TV look like? In conclusion, the rise of OTT streaming services is creating a new and rapidly evolving market full of opportunities and challenges for content owners and distributors. In order to succeed in this competitive market, content owners and distributors must be adaptable and proactive in their approach to the market. However, by utilizing the benefits, convenience, and data-driven approach of OTT services, content owners can produce High-quality content that impacts and engages with the viewers, ultimately allowing distributors to expand their reach, compete with traditional broadcast networks, create new streams of revenue and increase your current revenue stream and business growth.

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iKO Media Group announces the launch of iKOGUIDE, the ultimate TV guide editor

faffikon, Switzerland – May 16, 2023 – iKO Media Group, a leading global end-to-end service provider for broadcasters and content owners, has announced the launch of iKOGUIDE, the ultimate TV guide editor. Revolutionize your TV viewing experience with iKO Media Group’s latest innovation, iKOGUIDE. With the DTH market offering more than 5,000 channels in MENA and Europe alone, it can be a daunting task for viewers to keep track of scheduled programs without a proper TV guide. That’s why iKOGUIDE is the ultimate TV guide editor, providing TV channels with an easy-to-use solution for managing, customizing, enhancing and enriching their TV guides and their TV channel. With features such as automated scheduling, program templates, and the ability to add missing metadata and thumbnails from sources like IMDB/TMDB/Google Photos, creating a stunning and professional TV guide has never been easier. Aproper program guide not only enhances the viewer experience but can also open up additional revenue streams for channels. With iKOGUIDE, TV channels can easily promote and highlight their programs and sponsorships, ultimately increasing their brand visibility and revenue. The customizable and automated features of iKOGUIDE make it easy for channels to feature sponsored content and generate revenue through advertising, which is critical in the highly competitive television industry. iKOGUIDE enables channels to seamlessly incorporate sponsored content into their program guide, giving viewers a clear and engaging picture of their options, and offering advertisers a valuable opportunity to reach their target audience. With iKOGUIDE, channels can stay ahead of the competition and unlock new revenue streams. iKOGUIDE allows for easy import of data from any XML, CSV, or spreadsheet, without the need for reorganizing data. It also offers complete control over updating existing content and scheduling, with automatic scheduling and easy setup that works on any host. Starting today, iKOMG customers can create their TV guide and push it to satellite as a service. Don’t miss out on this cutting-edge technology: contact [email protected] or visit https://ikomg.com/prs/ for more information. “We are thrilled to introduce iKOGUIDE, the ultimate TV guide editor, to our customers. Not only will it save time and resources for TV channels, but it will also ensure a good viewer experience and channel loyalty. In today’s world, all channels should have EPG at this level”  said Sharon Malkiel, iKO Media Group Head of Cloud Services. About iKOMG iKO Media Group is a premium end-to-end media service partner for broadcasters and content owners. They provide tailor-made solutions focused on customer needs through dedicated service to a wide range of global and local networks. iKOMG differs from other service providers thanks to a holistic approach and a keen ability to offer the best SLA for mid-size networks. This approach allows iKOMG to deliver effective solutions customized to specific budgets and requirements without compromising on the quality of service.  As a trusted partner to hundreds of global and local networks, iKOMG is identified with expert knowledge, dedicated service, and professionalism. iKOMG is committed to operating its business with the goal of creating value for all stakeholders. The company’s sustainability strategy focuses on social, environmental, and economic responsibility.

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Introducing iKO Media Group’s Revolutionary Video Network Monitoring Tool: iKOVIEW

PFAFFIKON, Switzerland, May 17, 2023 /PRNewswire/  iKO Media Group is proud to announce the launch of iKOVIEW, a cutting-edge video network monitoring product developed in collaboration with Alvalinks. Setting new industry standards, iKOVIEW is the most advanced SRT monitoring tool available in the market today, delivering unparalleled capabilities for monitoring and ensuring the quality of video links. As the industry shifts towards SRT delivery to optimize costs, the ability to monitor and assess link quality had been compromised. With iKOVIEW, this critical functionality is now fully restored. iKO Media Group, a global leader in end-to-end services for broadcasters and content owners, has chosen to partner with Alvalinks to maintain efficient operations, enhance video network reliability, accelerate troubleshooting, and guarantee seamless business continuity across their expansive international SRT HD and 4K live video distribution network. Driven by a holistic approach and an unwavering commitment to delivering the best service level agreements, iKO Media Group identified worldwide networking as a potential source of service disruption, quality degradation, and increased latency. By leveraging Alvalinks’ Cloudrider platform, iKO can now verify all its SRT network feeds in real-time, promptly identify events and network faults, implement redundancy measures, and effectively manage its network infrastructure. Alvalinks empowers iKO to monitor next-generation services, provide superior quality of service, and ensure real-time monitoring of all SRT video transmission feeds. Harnessing the capabilities of Alvalinks, iKO Media Group aims to offer their customers and partners direct and customized observability into their video networks through the user-friendly Cloudrider web interface. This includes enabling system view of over 500 SRT stream flows, providing comprehensive observability and analytics, and offering path exploration across any network domain, including dynamic path changes, hop correlations, and instant detection and identification of link, route, and stream issues based on packet loss, RTT, TTL, and video MTU payload. iKO Media Group’s established market approach and extensive reach, coupled with their reputation as one of the most robust and diverse service providers in the global broadcast industry, were pivotal factors in Alvalinks’ decision to collaborate with them. Together, they are set to revolutionize the way video networks are monitored and ensure unmatched performance for broadcasters worldwide. “As a trusted partner to dozens of global and local networks, it is of utmost importance to ensure network availability conserves the video stream quality. Alvalinks’ Cloudrider solution has proven to be an invaluable tool in our arsenal, enabling us to deliver our service level agreements and ensuring our partners and customers receive their feeds over the most reliable networks. With Alvalinks’ observability and monitoring platform, we have enhanced SRT network reliability, detected impairments, isolated faults, and reduced resolution times. Empowered by Alvalinks CloudRider, iKO Media Group continues to expand its top-notch 24/7 delivery services.”  said iKO Media Group’s head of cloud services, Sharon Malkiel. “In a world dominated by video over IP, understanding the underlying networking mechanisms and monitoring them in real-time is critical to overcoming the challenges associated with its adoption. Alvalinks’ Cloudrider is the sole video-oriented network monitoring mechanism capable of deep-diving into network inconsistencies and effectively supporting video organizations in their pursuit of perfection. We are thrilled that iKO Media Group has placed its trust in our solution.”  Commented Dr. Gabriel Kerner, CEO of Alvalinks. About iKOMG iKO Media Group is a boutique end-to-end media service partner for broadcasters and content owners. iKOMG provides tailor-made solutions to a wide range of global and local networks. A full spectrum of services is available, including satellite broadcasting, automated, high-capacity playout management, Cloud services, EPG creation, disaster recovery solutions, channel monitoring feed, OTT platforms, fiber and IP delivery, and more. iKOMG believes in being forward-thinking, agile and holistic. This approach allows iKOMG to deliver effective solutions customized to specific budgets and requirements without compromising on the quality of service. iKOMG is committed to operating its business to create value for all stakeholders. The company’s sustainability strategy focuses on social, environmental, and economic responsibility. www.ikomg.com About Alvalinks Alvalinks provides state-of-the-art network intelligence and link management over the internet and public cloud for live video delivery. Its Cloudrider software-as-a-service solution is straightforward to implement, with comprehensive network mapping, powerful analytics, and real-time monitoring across the organization’s video network. www.Alvalinks.com

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UNLEASHING THE POWER OF SOCIAL INTEGRATION: ELEVATING ENGAGEMENT FOR LIVE TV CHANNELS

In an era of escalating social media usage worldwide, TV channels have a unique opportunity to harness these platforms to foster engagement and expand their audience base. The integration of live TV channel feeds with social media platforms has gained remarkable popularity among viewers, enabling them to enjoy their favorite shows while remaining connected with their online communities. This comprehensive blog delves into the myriad benefits of social integration for live TV channels, highlights best practices, and showcases inspiring success stories. In a recent blog post by Deyan Georgiev titled “How Much Time Do People Spend on Social Media in 2023?” (source: https://techjury.net/blog/time-spent-on-social-media/#gref), staggering statistics emerge. As of January 2023, a remarkable 5.16 billion people, equivalent to 64.4% of the global population, were utilizing the Internet. Of this massive number, a staggering 4.76 billion individuals actively engaged in social media, reflecting a noteworthy increase from the previous year’s 4.62 billion.  These trends extend even further when examining screen time habits among younger demographics. Notably, tweens aged 8 to 12 increased their daily screen time from 4 hours and 44 minutes to an average of 5 hours and 33 minutes. Similarly, teenagers aged 13 to 18 witnessed a rise from 7 hours and 22 minutes to an average of 8 hours and 39 minutes in 2022. These statistics underline the pervasive influence of social media and underscore the pressing need for TV channels to embrace social integration as a means to captivate their target audience and promote engagement.  It is widely recognized that a staggering 74% of viewers actively utilize social media while watching TV. These compelling figures emphasize the criticality of integrating TV channel feeds with social media platforms, fostering deeper engagement and fueling audience growth.  Social integration of live TV channel feeds opens up a world of possibilities for TV channels, empowering them to achieve their engagement and growth objectives. By seamlessly blending their feeds with popular social media platforms like Twitter, Facebook, and Instagram, channels can offer viewers real-time updates, exclusive behind-the-scenes content, and interactive experiences. Furthermore, viewers can effortlessly share their favorite TV moments with friends and followers, generating a captivating buzz around the channel and amplifying its visibility.  Recognizing the surging demand for social integration solutions, our team developed an innovative solution named iKOLIVE. This pioneering tool seamlessly integrates with social platforms, streaming live feeds from TV channels directly onto them. In addition, iKOLIVE enables the embedding of social media buttons on websites and apps, simplifying the process for users to follow and share compelling content.  To further heighten engagement levels, leveraging interactive elements such as hashtags, polls, and quizzes during live broadcasts can prove highly effective. A prime illustration of this was observed during the 2017 MTV Video Music Awards, where MTV integrated a live Twitter feed into their broadcast. This immersive integration empowered viewers to engage in real-time conversations and actively vote for their favorite artists. The outcome was astounding, with engagement levels soaring and the hashtag #VMAs trending worldwide.  Beyond enhanced engagement, integrating live TV channel feeds with social media platforms delivers invaluable insights into viewers’ preferences and behaviors. By actively monitoring social media activity related to their channels, TV executives gain a profound understanding of their audience’s interests, needs, and opinions. This wealth of information can be effectively utilized to tailor programming and marketing strategies, delivering content that precisely resonates with the audience’s desires and aspirations.  Moreover, social media platforms wield substantial power as potent tools for fundraising and charitable initiatives. By seamlessly integrating TV channel feeds with social media during charity events or telethons, channels can inspire viewers to contribute and actively participate in noble causes. Our specialized solution, iKOCONNECT, has been developed to cater to channels dedicated to promoting social causes or religion-based initiatives. iKOCONNECT facilitates seamless community connection by incorporating a “follow me” layer within the feed, complete with a dedicated QR code and call center phone number. Supporters can easily scan the code to donate, engage, and unite in prayer from any location.  In summary, the social integration of live TV channel feeds unlocks an array of benefits for TV channels, including heightened engagement, audience expansion, invaluable insights into viewer preferences and behaviors, and successful fundraising endeavors. By incorporating best practices, such as leveraging hashtags and interactive elements, TV channels can maximize the transformative power of social integration, delivering unforgettable experiences for their viewers “ I firmly believe that our innovative solutions effectively address the pressing needs of TV networks, answering their imperative to establish a strong social media presence. By achieving this crucial objective, TV channels can seamlessly deliver captivating content to their viewers while simultaneously reaping the rewards of effective monetization strategies.”BY RAMI GOLDBERG GO SOCIAL. GO LIVE. With iKOLIVE, you can Integrate your streaming services, as many feeds as you like, with your social media accounts and deliver your content directly to your YouTube or FB/IG live!

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INNOVATIONS IN SATELLITE BROADCASTING AND CONTENT DISTRIBUTION FOR NEXT-GENERATION BROADCAST OPERATIONS

Greetings, fellow readers! As I sit here contemplating the fascinating realm of satellite broadcasting and content distribution for Next-generation Broadcast Operations, I am struck by the sheer magnitude of innovation that has propelled this industry forward. It is a testament to the boundless human spirit of exploration and discovery. “Innovation is not just about new technologies. It’s also about new ways of thinking about the way we do business. We need to be willing to challenge the status quo and come up with new ideas.” – David Treadway, Chairman of iKOMG. What truly excites me about this topic is the profound impact it has had on our daily lives. Satellite broadcasting has not only revolutionized the way we consume media but has also connected people across the globe, transcending geographical boundaries and cultural differences. It has transformed our living rooms into windows to the world, providing access to a treasure trove of information, entertainment, and diverse perspectives. As we delve into the fascinating world of innovations in satellite broadcasting and content distribution, let us embrace the spirit of curiosity and wonder. Let us celebrate the minds behind these breakthroughs, whose tireless efforts have paved the way for a new era of entertainment, education, and connectivity. Join me on this captivating journey as we uncover the transformative power of satellite broadcasting and content distribution for Next-generation Broadcast Operations. Satellite Broadcasting Innovations One of the significant innovations in satellite broadcasting is the use of High Throughput Satellites (HTS). HTS delivers significantly higher data rates than traditional satellites, enabling broadcasters to transmit high-quality video content to the viewers. According to a report by Grand View Research, the global HTS market size is expected to reach USD 7.31 billion by 2027, growing at a CAGR of 7.2% from 2020 to 2027. “Satellite broadcasting has revolutionized the way we consume content. It has made it possible to reach people all over the world with high-quality programming, and it has opened up new possibilities for innovation in content distribution.” – Michele Butera, CEO of Eutelsat. Another significant innovation is the use of Ultra High Definition (UHD) or 4K satellite broadcasting. With the increased demand for high-quality video content, UHD satellite broadcasting has become a popular option for delivering immersive viewing experiences to viewers. According to a report by Research and Markets, the global 4K TV market size is expected to reach USD 218.4 billion by 2028, growing at a CAGR of 20.5% from 2021 to 2028. . Innovations in Teleport and Ground Services The satellite distribution industry is undergoing a transformative revolution driven by innovations in teleport and ground services. Teleports, the vital nerve centers of satellite communication, have witnessed remarkable advancements in recent years. With the integration of automated systems, cutting-edge signal processing technologies, and enhanced network management, these teleport facilities have achieved unprecedented levels of efficiency, reliability, and scalability. These groundbreaking innovations have catapulted the industry forward, with the global teleport market size projected to reach a staggering USD 17.6 billion by 2027. Leading the charge is iKOMG’s state-of-the-art teleport facility in Rome, a true pioneer in pushing the boundaries of satellite distribution. Through its visionary approach, iKOMG has established itself as a trailblazer, leveraging advanced technologies to transmit high-quality content seamlessly across the globe. Ground services, too, have experienced a revolution of their own, bolstering the performance and resilience of satellite distribution networks. Advanced tracking and monitoring systems enable precise control and optimization of satellite signals, resulting in unparalleled reception quality and minimal downtime. This ensures an exceptional viewing experience for audiences worldwide. The integration of groundbreaking technologies, such as automatic beam switching and adaptive modulation, has further propelled the efficiency and reliability of ground services provided by industry leaders like Eutelsat and SES. These innovations have empowered broadcasters to expand their global reach and deliver captivating content to diverse audiences with unmatched speed and uncompromising quality. The impact of these teleport and ground service innovations is reshaping the satellite distribution industry, empowering content providers to navigate the ever-evolving media landscape with unwavering confidence. As technology continues to advance at an accelerated pace, the industry is poised to scale new heights, delivering content seamlessly and reliably to audiences across the globe. The benefits of these innovations are far-reaching: These innovations are not just shaping the present but also laying the foundation for the future of satellite distribution. By embracing these transformative advancements, content providers can stay ahead of the curve and harness the full potential of satellite distribution to captivate audiences, bridge geographic divides, and shape the future of media consumption. Content Distribution Innovations Content distribution is an essential aspect of the broadcast industry, and with the growing demand for on-demand content, broadcasters are seeking innovative solutions for seamless content distribution. One of the significant innovations in content distribution is the use of Over-the-Top (OTT) platforms. OTT platforms enable broadcasters to distribute content directly to the viewers, bypassing traditional distribution channels such as cable or satellite TV. According to a report by Grand View Research, the global OTT market size is expected to reach USD 332.52 billion by 2025, growing at a CAGR of 16.7% from 2020 to 2025. Another significant innovation in content distribution is the use of cloud-based solutions. Cloud-based solutions provide broadcasters with a scalable and flexible solution for content distribution, allowing them to distribute content seamlessly across various platforms. According to a report by Allied Market Research, the global cloud-based solution market size is expected to reach USD 1,743.7 billion by 2028, growing at a CAGR of 14.9% from 2021 to 2028. Conclusions The advancements in satellite broadcasting and content distribution have transformed the way content is delivered to viewers. High Throughput Satellites and Ultra High Definition (UHD) satellite broadcasting have provided broadcasters with a high-quality and immersive viewing experience. The use of Over-the-Top (OTT) platforms and cloud-based solutions has enabled broadcasters to distribute content seamlessly across various platforms. We are at the forefront of a new era of satellite broadcasting and content distribution, and the possibilities are endless. As technology continues to evolve, it’s essential to stay ahead of the curve and embrace innovative solutions that can help take your broadcast operations to the next level. By leveraging the latest advancements in satellite broadcasting and content distribution, you can deliver high-quality content to your viewers anywhere, anytime, and on any device. So, what are you waiting for? It’s time to embrace the future of broadcasting! “ What truly excites me about this topic is the profound impact it has had on our daily lives. Satellite broadcasting has not only revolutionized the way we consume media but has also connected people across the globe, transcending geographical boundaries and cultural differences.  ”BY JAVIDAN FEYZIEYEV

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iKOMG Unveils iKOQ: The Future of TV Interaction

FAFFIKON, Switzerland, Oct 23, 2023 /PRNewswire/ iKOMG, a groundbreaking media service partner for broadcasters and content owners, is excited to unveil iKOQ, an ingenious dynamic QR code solution that promises to redefine television interaction, QR coding practices, and the integration of viewer data like never before. This innovation marks a pivotal moment in the television industry, offering viewers a more immersive and personalized experience while opening up new avenues of revenue generation for TV channels. In today’s ever-evolving media landscape, the rise of streaming services and shifting viewer behaviours have necessitated a transformation in the way television content is delivered. iKOMG understands that TV channels must stay ahead of the curve by delivering captivating and tailored content. iKOQ emerges as a trailblazing solution that empowers TV channels to engage their audience in unparalleled ways. At the core of iKOQ is its ability to seamlessly integrate dynamic QR codes into TV broadcasts, creating a bridge between the content on the screen and viewers at home. With a simple scan, viewers can interact with content in real-time and make direct purchases from their screens. Whether it’s booking vacations, securing concert tickets, or exploring exclusive offers, iKOQ transforms the passive TV viewing experience into an interactive and dynamic journey. iKOQ is poised to revolutionize the viewer experience across a multitude of TV genres. Travel and lifestyle channels can seamlessly integrate iKOQ with Triplan+, providing viewers with a seamless and streamlined experience for booking flights, accommodations, attractions, and daily trip plan with a simple scan. Music and sports channels can guide viewers to ticketing platforms and merchandise stores, enhancing their engagement, and fostering brand loyalty. Moreover, iKOQ is not just a technological leap forward; it’s a testament to iKOMG’s unwavering commitment to excellence and customer satisfaction. The iKOQ launch exemplifies the team’s dedication to empowering broadcasters and content owners with cost-effective solutions that deliver real-time value. In the age of data-driven decisions, iKOQ doesn’t just stop at QR coding and interaction—it also offers invaluable insights into viewer behavior and preferences. TV channels can leverage this data to fine-tune their content, advertising strategies, and engagement efforts, ensuring a more tailored and enjoyable experience for their audience. In conclusion, iKOMG’s iKOQ is set to reshape the way viewers engage with television content, ushering in a new era of personalized, interactive, and data-rich TV experiences. By embracing this innovative technology, TV channels can not only enhance their audience’s viewing journey but also unlock new revenue streams, securing their position as trailblazers in the ever-evolving television industry. For more in-depth information about iKOQ, its transformative capabilities, and how it can revolutionize your television channel, please visit www.iKOMG.com/iKOQ. “We are delighted to introduce iKOQ. This innovative solution represents a significant development in the television industry, as it bridges the gap between content and audience like never before. iKOQ offers a win-win situation for both TV channels and viewers, creating a more engaging and personalized viewing experience while generating new revenue opportunities”  said iKO Media Group’s Chairman, David Treadway. About iKOMG iKO Media Group is a premium end-to-end media service partner for broadcasters and content owners. iKOMG provides tailor-made solutions to a wide range of global and local networks. A full spectrum of services is available, including satellite broadcasting, automated, high-capacity playout management, Cloud services, EPG creation, disaster recovery solutions, channel monitoring feed, OTT platforms, fiber and IP delivery, and more. iKOMG believes in being forward-thinking, agile, and holistic. This approach allows iKOMG to deliver effective solutions customized to specific budgets and requirements without compromising on the quality of service. iKOMG is committed to operating its business to create value for all stakeholders. The company’s sustainability strategy focuses on social, environmental, and economic responsibility.

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MERGING VIDEO WITH RADIO BROADCASTING: A PERSONAL TOUCH IN A DIGITAL AGE

here’s a unique charm to radio. For decades, it has been our companion during long drives, our solace during quiet nights, and our source of news, music, and stories. Its strength lies in its ability to paint pictures using just sounds and voices, allowing our imaginations to fill in the visuals. But in a world increasingly dominated by screens, how does this historically auditory medium keep up? The answer, interestingly enough, lies in embracing the very thing it lacks: visuals. Let me share with you a journey into how radio can harness the power of video to evolve, engage, and enthrall its audience in ways never imagined before. 1. The Behind-the-Scenes Magic: One of the radio’s most intriguing aspects is its mystery. Who are these voices that keep us company? What do they look like when they laugh at a joke or delve deep into a pressing issue? By creating behind-the-scenes video content, radio stations can unveil this mystery. Imagine watching your favorite radio host setting up their desk, choosing the day’s music, or sharing a candid laugh with a guest. These personal glimpses can make listeners feel more connected, making the voices they hear every day more relatable and real. 2. Elevating Audio with Visual Storytelling: But it’s not just about revealing the faces behind the voices. It’s also about enhancing the stories they tell. While radio has the power to spark our imagination, integrating visual elements can give depth to its content. For instance, a discussion about a historical event can come alive with archival footage, while a music segment can be enriched with artist interviews or behind-the-scenes footage of concerts. 3. Live Sessions: A Two-way Conversation: Live radio has always been interactive, with hosts taking calls from listeners. But what if this interaction was brought to life? With live video sessions on platforms like Facebook Live or Zoom, listeners can now not only share their opinions but also see and be seen. It’s a fantastic way for radio stations to foster community, showing listeners that they’re not just passive consumers but an integral part of the conversation. Spotlight on Success: Several radio giants have already ventured into this new territory with remarkable results: A Personal Note on iKOMG’s Vision: As someone deeply passionate about broadcasting, I’ve always believed in its power to connect. That’s why at iKOMG, we’ve developed our innovative #RadioUp program. We recognize the potential in marrying radio’s auditory charm with video’s visual appeal. Our team is dedicated to helping broadcasters make this transition smoothly and effectively. We’re not just offering a service; we’re partnering in a journey to redefine radio for the modern era. To my fellow broadcasters, I understand the reservations. Traditionalists might feel that this is a departure from radio’s essence. But evolution is not about forgetting our roots; it’s about growing while staying grounded. In a world where every individual carries a screen in their pocket, it’s an opportunity we can’t afford to miss. For listeners, the merging of video and radio promises a richer, more immersive experience. It’s about feeling closer to the voices you’ve grown to love, seeing the stories they tell, and being an active participant in a community that spans the globe. In conclusion, the future of radio is exciting, and it’s unfolding right now. It promises a blend of tradition and innovation, of sound and sight. So, whether you’re a broadcaster looking to explore this new frontier or a listener eager for a richer experience, join us at iKOMG. Let’s embark on this journey together, shaping the future of broadcasting with a personal touch. “ Evolution is not about forgetting our roots; it’s about growing while staying grounded.” A Personal Touch with Radio Broadcasting iKO Media Group offers an innovative, ready to go solution for clients wishing to bring their radio services to TV screens as OTT or streamed video channels and distribute them to international audiences.

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TRANSFORMING LIFESTYLE TV WITH IKOQ: A UNION OF CONTENT, INNOVATION, AND TRAVEL EXPERTISE

For a decade, I had the extraordinary privilege of shaping the landscape of lifestyle television in Israel. I was one of the founders of channels like the Good Life Channel, the Travel Channel, and the Food Channel, and it was during this time that I nurtured a dream and a vision that has since taken on a life of their own. My dream was simple yet revolutionary: to bridge the gap between the mesmerizing worlds we create on television and the real-life experiences of our viewers. And today, I am thrilled to share with you how this dream is becoming a reality through an innovative solution called iKOQ – a union of my vision, iKOMG, and Triplan. The world of content, be it in the form of series or films, has long served as a gateway to new knowledge and experiences. It’s a powerful tool that can transport us to distant lands, introduce us to diverse cultures, and ignite our wanderlust. Take, for instance, a show like “The White Lotus,” which single-handedly transformed the quiet corners of Sicily into a buzzing tourist destination through the magic of storytelling. Or how “Amelie in Paris” on Netflix has left countless viewers yearning to stroll along the charming streets of the City of Love. My vision goes beyond the traditional boundaries of entertainment. It envisions a world where every destination, hotel, restaurant, or city featured in a lifestyle program isn’t just eye candy but a potential journey waiting to be embarked upon. Enter iKOQ, the catalyst that is transforming this dream into a tangible, interactive, and dynamic experience – a union that combines my passion for content, the innovative powers of iKOMG, and the travel planning expertise of Triplan. Here’s how it works: As you’re engrossed in your favorite lifestyle show, a dynamic QR code flashes on the screen. With a simple scan, viewers are transported from the comfort of their couches to the heart of the action. Whether it’s booking vacations, purchasing concert tickets, or exploring exclusive offers, iKOQ transforms the passive TV-watching experience into an interactive journey of discovery and action. Now, let’s revisit that dream I’ve nurtured for years. With iKOQ, when you’re watching a travel show and find yourself captivated by a stunning destination, you no longer need to wait and daydream. A quick scan of the QR code on your screen can lead you to booking your dream vacation right then and there. It’s like magic, and it’s the future of lifestyle television, a testament to the union of vision and innovation. “ It’s like magic, and it’s the future of lifestyle television, a testament to the union of vision and innovation.”BY SHARON LAMBERGER This paradigm shift transcends the conventional boundaries of entertainment and marketing. It opens up a world where you, the viewer, can seamlessly transition from being a passive observer to an active participant. No longer are you limited to just watching; you’re now equipped to act on your desires, thanks to the combined efforts of iKOMG, Triplan, and my unwavering vision. Look into the future of lifestyle TV As we gaze into the future, the convergence of lifestyle TV and the travel industry holds immense promise. The lines between content and experience are blurring, and it’s an exciting time to be a part of this transformation. So, as you enjoy your favorite lifestyle shows, remember that your next adventure may be just a scan away, courtesy of iKOQ – a union of vision, technology, and expertise. In closing, the journey from lifestyle TV to the interactive content revolution is not just a personal one; it’s a collective voyage that’s reshaping the way we consume content and experience the world. With iKOQ, the future is here, and it’s an exhilarating journey waiting to be explored.

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